Massage Marketing: Massage & Spa Trends
15 years ago
Thursday, March 4, 2010
Thursday, February 18, 2010
In Praise of Slow
Is it possible to slow down in the 21st Century?
While the source of this posts information is several years old, I find the topic compelling. Perhaps what makes the idea of slow new, is the subtle and not so subtle ways we might utilize slow to improve our lives.
Moving through the last couple decades, the topic of pace and the idea of slowing down have captivated much of my thought. Partly due to injuries and health concerns, yet a greater draw are my thoughts around quality not quantity, the idea of less as more, and even the practice of absence of.
In terms of massage and the business of massage, the idea of slowing down inspires interest on how to serve the growing awareness of slow in the 21st century. How can we capitalize by integrating slow into our health, our work, our business, our life?
The question sent me researching, and I found this video on TED.com. (Click here for Video)
"Journalist Carl Honore believes the Western world's emphasis on speed erodes health, productivity and quality of life. But there's a backlash brewing, as everyday people start putting the brakes on their all-too-modern lives."
Watch the video and contemplate your own ideas about how pace may affect you and how it could impact your business.
While the source of this posts information is several years old, I find the topic compelling. Perhaps what makes the idea of slow new, is the subtle and not so subtle ways we might utilize slow to improve our lives.
Moving through the last couple decades, the topic of pace and the idea of slowing down have captivated much of my thought. Partly due to injuries and health concerns, yet a greater draw are my thoughts around quality not quantity, the idea of less as more, and even the practice of absence of.
In terms of massage and the business of massage, the idea of slowing down inspires interest on how to serve the growing awareness of slow in the 21st century. How can we capitalize by integrating slow into our health, our work, our business, our life?
The question sent me researching, and I found this video on TED.com. (Click here for Video)
"Journalist Carl Honore believes the Western world's emphasis on speed erodes health, productivity and quality of life. But there's a backlash brewing, as everyday people start putting the brakes on their all-too-modern lives."
Watch the video and contemplate your own ideas about how pace may affect you and how it could impact your business.
Tuesday, February 16, 2010
Massage Employment Changes 2010 - 2018
Employment of massage therapists is expected to increase by 19 percent from 2008 to 2018, faster than the average for all occupations. Employment will grow as more people learn about the benefits of massage therapy.
Continued growth in the demand for massage services will lead to new openings for massage therapists. The number of spas, which employ a large number of therapists, has increased in recent years and will continue to do so. At the same time, there are an increasing number of massage clinic franchises, many of which offer massages cheaper than at spas and resorts, making them available to a wider range of customers. In addition, as an increasing number of States adopt licensing requirements and standards for therapists, the practice of massage is likely to be respected and accepted by more and more people.
Massage also offers specific benefits to particular groups of people, whose continued demand for massage services will lead to overall growth for the occupation. For example, as workplaces try to distinguish themselves as employee-friendly, providing professional in-office, seated massages for employees is becoming a popular on-the-job benefit. Older citizens in nursing homes or assisted-living facilities also are finding benefits from massage, such as increased energy levels and reduced health problems. Demand for massage therapy should grow among older age groups because they increasingly are enjoying longer, more active lives and persons aged 55 years and older are projected to be the most rapidly growing segment of the U.S. population over the next decade. However, demand for massage therapy is presently greatest among young adults, who lack the concerns about massage that previous generations had.
Source: U.S. Dept of Labor
Sunday, January 17, 2010
Beat That Stress says the Wall Street Journal
Massage makes the news in the Wall Street Journal.
Read the article and learn:
Five ways to relax and de-stress your body:
Read the article and learn:
Five ways to relax and de-stress your body:
- Simplify lifestyle and set realistic expectations.
- Get moving
- Record Your Thoughts
- Get a massage
- Tap your employer for a wellness or health program
Wednesday, November 4, 2009
Jaw Dropping Innovation
Did you watch the Saints and Falcons game Monday night?
In the midst of the brilliant battle news of an intriguing innovation trickled to the surface. John Gruden and friends brought up a mouthpiece that is improving athlete performance and enhancing flexibility while increasing an athletes strength. Claims that it is making phenomenal receptions even more attainable by relieving tension that translates to spinal stress, I just had to know more.
A bit of research reveals the "Under Armour Performance Mouthwear"
We thought we know knew so much about the body, but this jaw dropping innovation opens new doorways. What other mysteries might be discovered by increased understanding of how are bodies work?
Mouthpiece
Video
Technology
Science
In the midst of the brilliant battle news of an intriguing innovation trickled to the surface. John Gruden and friends brought up a mouthpiece that is improving athlete performance and enhancing flexibility while increasing an athletes strength. Claims that it is making phenomenal receptions even more attainable by relieving tension that translates to spinal stress, I just had to know more.
A bit of research reveals the "Under Armour Performance Mouthwear"
We thought we know knew so much about the body, but this jaw dropping innovation opens new doorways. What other mysteries might be discovered by increased understanding of how are bodies work?
Mouthpiece
Video
Technology
Science
Monday, October 5, 2009
On Site Massage On Demand
Most of my massage career involved On Site Massage, but Spa on Location takes a step up. I found their service and client list impressive. As for giving in to Massage Envy and n8touch, Spa on Location hasn't even slowed down. Check out their web site and see if you don't get a few ideas.
Thursday, October 1, 2009
Need A New Niche?
This information is leading edge, though not bleeding edge, as it appeared on the horizon some time back. And now the plot thickens, but I digress.
Along the path of building a better massage practice I've traveled many twisting trails of terror and intrigue about how to find a solid massage niche. Who are my customers? Where do they hang out? How do I specialize to harness a solid market base? Who can I create strategic alliance with to bolster my customer base? The journey's been fascinating and has inspired me to raise my brow and look ahead for opportunity that comes out of the chaos of change.
As massage therapy has matured, many massage therapist have quivered in fear from the divisions of the trade that race towards medical massage and the onslaught of corporate massage factories. Others have grabbed the ring and filled there practice with relaxation, proactive health enthusiasts and youthful appearance disciples.
However, as health insurance challenges jolt the nation, and baby boomers are feeling the oats they sewed in their 20's, the population in the western hemisphere grows restless.
No . . . really . . . I mean REST LESS.
Rarely has the public been so frustrated with trying to get health care that they are more willing than ever to take a proactive approach, and educate themselves about how to prevent injury, and to stretch and strengthen to avoid surgery, and are seeking knowledgeable support networks. (Don't forget these guys. These are a secondary niche opportunity for your practice.)
Staggering numbers from almost every viewpoint indicate at least 80 percent of us will experience at least one episode of debilitating back pain. Sleep issues from aging, weight gain, stress, insomnia, career changes, financial pressures and more are stealing the comfort of the golden years and some folks clamor to get their health back.
So where does that leave you?
Well, slowly over the last few years a new god has appeared. Of the onslaught of health practitioners available out there, one has been steadily rising to the surface as the "go to" guide for all issues of structural and soft tissue need.
This skill set is spending more time with patients on a one-to-one basis, fill one of the greatest demands of returning patient needs, know more about the personal life and lifestyles of their patient base, and are in such demand that they make up the largest growing employment segment of health careers. And on top of that they know, appreciate and may even come from the field of massage therapy.
Did you guess Physical Therapists (PT)? If you did you're right!
But here's what interesting. The supply and demand for PT's is putting pressure on workloads and availability. What if you created an alliance with a Physical Therapist to handle their massage work? What if you paired with a new Physical Therapist as a support and liaison as they build their practice? What if you specialized in neck & shoulder injury, hand or arm injury, sciatica or psoas issues, hip or knee speciaty? What if you focused your practise on training/educating physical therapists on massage technique and specialty? What if you just created a cross marketing arrangement with a Physical Therapist? The more you focus your specialty and match it with a Physical Therapist the more specific your niche, the more condensed your marketing, the more successful you can become.
Serving the needs of the physical therapists, (yes, even seeking them as clients!) will put you dead center in a market familiar or wanting of your services. Referral from one of these professionals can go a long, long, way. Do some homework and you'll find that PT's in and of themselves tend to garner a stable income and massage is a value to both them and their clients. And . . . almost every Physical Therapist is rooted to a physical office or facility, (where clients come to) belong to a professional association (where a bazillion other physical therapists dwell), and are connected on many levels to nearly all other departments of health and wellness professionals.
For those of you in the suburbs and smaller communities . . . private physical therapist offices are growing out there too! Because EVERYBODY seems to have a back ache these days!
Click here to see an article from Business Week that speaks to the growing demand for Physical Therapists. I'll try to post more as I come across them. For now just put on your creative career cap and conjure up the direction this may lead for you.
Best of success to you always!
~ B ~
http://www.massagemsoi.com
http://health.groups.yahoo.com/group/massagemarketingrebellion/
Along the path of building a better massage practice I've traveled many twisting trails of terror and intrigue about how to find a solid massage niche. Who are my customers? Where do they hang out? How do I specialize to harness a solid market base? Who can I create strategic alliance with to bolster my customer base? The journey's been fascinating and has inspired me to raise my brow and look ahead for opportunity that comes out of the chaos of change.
As massage therapy has matured, many massage therapist have quivered in fear from the divisions of the trade that race towards medical massage and the onslaught of corporate massage factories. Others have grabbed the ring and filled there practice with relaxation, proactive health enthusiasts and youthful appearance disciples.
However, as health insurance challenges jolt the nation, and baby boomers are feeling the oats they sewed in their 20's, the population in the western hemisphere grows restless.
No . . . really . . . I mean REST LESS.
Rarely has the public been so frustrated with trying to get health care that they are more willing than ever to take a proactive approach, and educate themselves about how to prevent injury, and to stretch and strengthen to avoid surgery, and are seeking knowledgeable support networks. (Don't forget these guys. These are a secondary niche opportunity for your practice.)
Staggering numbers from almost every viewpoint indicate at least 80 percent of us will experience at least one episode of debilitating back pain. Sleep issues from aging, weight gain, stress, insomnia, career changes, financial pressures and more are stealing the comfort of the golden years and some folks clamor to get their health back.
So where does that leave you?
Well, slowly over the last few years a new god has appeared. Of the onslaught of health practitioners available out there, one has been steadily rising to the surface as the "go to" guide for all issues of structural and soft tissue need.
This skill set is spending more time with patients on a one-to-one basis, fill one of the greatest demands of returning patient needs, know more about the personal life and lifestyles of their patient base, and are in such demand that they make up the largest growing employment segment of health careers. And on top of that they know, appreciate and may even come from the field of massage therapy.
Did you guess Physical Therapists (PT)? If you did you're right!
But here's what interesting. The supply and demand for PT's is putting pressure on workloads and availability. What if you created an alliance with a Physical Therapist to handle their massage work? What if you paired with a new Physical Therapist as a support and liaison as they build their practice? What if you specialized in neck & shoulder injury, hand or arm injury, sciatica or psoas issues, hip or knee speciaty? What if you focused your practise on training/educating physical therapists on massage technique and specialty? What if you just created a cross marketing arrangement with a Physical Therapist? The more you focus your specialty and match it with a Physical Therapist the more specific your niche, the more condensed your marketing, the more successful you can become.
Serving the needs of the physical therapists, (yes, even seeking them as clients!) will put you dead center in a market familiar or wanting of your services. Referral from one of these professionals can go a long, long, way. Do some homework and you'll find that PT's in and of themselves tend to garner a stable income and massage is a value to both them and their clients. And . . . almost every Physical Therapist is rooted to a physical office or facility, (where clients come to) belong to a professional association (where a bazillion other physical therapists dwell), and are connected on many levels to nearly all other departments of health and wellness professionals.
For those of you in the suburbs and smaller communities . . . private physical therapist offices are growing out there too! Because EVERYBODY seems to have a back ache these days!
Click here to see an article from Business Week that speaks to the growing demand for Physical Therapists. I'll try to post more as I come across them. For now just put on your creative career cap and conjure up the direction this may lead for you.
Best of success to you always!
~ B ~
http://www.massagemsoi.com
http://health.groups.yahoo.com/group/massagemarketingrebellion/
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